About Me

Hey there! I'm Samam, a Communications and PR professional with a strong foundation in storytelling, brand building, and audience engagement.

My journey started during the COVID pandemic, when I dove headfirst into freelance writing covering everything from entertainment news to my true passion: video games. Over the years, I developed a knack for connecting with diverse audiences, crafting content that informs, entertains, and builds loyalty.

My work has been featured in major gaming and tech publications like Eurogamer, GGRecon, ONE Esports, Gamepur, Pro Game Guides, TechRaptor, The Loadout, and more. Whether it was breaking the latest news, writing in-depth guides, or crafting thought-provoking features, I learned the art of clear, impactful communication, a skill that naturally evolved into my work in PR and brand communications.

Today, I help brands and businesses build their voice, grow their reach, and engage meaningfully with their audiences. From media relations and social media strategy to internal communications and audience engagement, I bring a strategic, storytelling-first mindset to everything I do. I understand how to bridge the gap between creative storytelling and business goals, whether it's through a killer email campaign or a smart content strategy.

Outside of work, you’ll find me geeking out over video games (Assassin’s Creed, Fallout, and Gran Turismo are personal favourites), dabbling in sim racing, or experimenting with new pasta dishes (rigatoni alla norma is my current claim to fame). Music is a huge part of my life, too — I grew up singing before picking up the guitar and falling down the classic rock and metal rabbit hole. Fun fact: music writing is what got me into this business.

In short: I know audiences, I know storytelling, and I know how to help brands make real connections.

Click here!!